Version: 1.2

Effective Date: August 15, 2024

Last Revision Date: December 8, 2025

Applicable to: All Moderators on the Sellers Global Platform

Sellers Global's mission is to build professional communication bridges, create a sense of belonging, and empower communities with self-governance for global cross-border sellers. Moderators are the core force in achieving this mission: you are at the forefront of community management, leveraging your professional cross-border operational experience, impartial decision-making, and enthusiastic service to create a safe and efficient interactive space for sellers. This guideline aims to clarify the platform's core expectations for moderators, assist them in formulating community rules, cultivating a high-quality community ecosystem, and providing clear guidance for daily management decisions.

As a moderator, your role is crucial to shaping a positive community experience. Whether you are a first-time moderator or a seasoned manager, the platform will provide you with the necessary support and resources to ensure the smooth operation of your management work.

Core Principles: If you strictly adhere to these guidelines, the platform will not interfere with your normal community management work; if you violate these guidelines, the platform will communicate with you to rectify the situation. Those who refuse to cooperate or repeatedly violate the rules will bear corresponding management penalties and account restrictions.

I. Moderator Identity and Responsibilities

1.1 Volunteer Identity Declaration

Moderators are community volunteers, not formal employees of Sellers Global, and do not enjoy salaries, labor benefits, or legal employment rights. Moderators exercise management authority within the scope authorized by the platform, and the platform bears ultimate responsibility for the compliance of the overall review system.

1.2 Accountability

If a moderator intentionally or through gross negligence (such as accepting bribes, maliciously deleting compliant content, or knowingly failing to handle illegal content) violates these guidelines, causing losses to the platform or third parties, the platform has the right to pursue their internal management responsibility in accordance with these guidelines, including revoking permissions and banning accounts. The platform bears ultimate legal responsibility for the compliance of the overall review system.

1.3 General Obligations

The platform expects moderators to strictly abide by the Sellers Global platform rules and user agreement (especially the clauses regarding content responsibility), proactively collaborate to remove and report inappropriate content within the community, and jointly maintain a compliant platform ecosystem. Please remember that the community and moderator team you manage bear overall responsibility for all management operations; therefore, maintaining continuous communication with other moderators and jointly implementing these guidelines is crucial. If you have any questions, you can consult through the platform's "Moderator Support Channel" at any time.

II. Building a Stable and Compliant Community Ecosystem

Moderators should formulate community rules that comply with platform rules and applicable laws and regulations (including but not limited to Section 230 of the U.S. Communications Decency Act regarding platform liability protection, and the requirements of the EU Digital Services Act regarding transparent moderation obligations), clearly defining the boundaries of community behavior and ensuring the long-term compliant operation of the community.

2.1 Prohibited Behaviors

Moderators must set an example by abiding by the platform terms and community guidelines, positively guiding all users to engage in civilized communication, and it is strictly forbidden to create, allow, condone, or tolerate any illegal, irregular, infringing, or harmful content. In particular, the following are strictly prohibited:

  • Creating, approving, enabling, or encouraging content or behavior that violates regulations;

  • Using administrative privileges to grant undue exemptions to specific users or content.

2.2 Scope of Management

All content and behavior within the community falls under the moderator's management scope, including but not limited to:

  • User-posted posts, image/text comments, private messages, attachments, and external links;

  • Community introduction, logos, official announcements, rules documents, and wiki pages;

  • Custom elements such as community theme colors, visual design, and sidebar layout;

  • Official private communication between moderators, announcements, and emails exchanged for external cooperation;

  • Community moderation bots, automated management tools, and third-party auxiliary applications;

  • All moderator backend permissions and management functions available on the platform.

2.3 Anti-Discrimination and Anti-Harassment

The posting and condoning of discriminatory speech, hate propaganda, personal attacks, and malicious harassment based on race, gender, religion, nationality, sexual orientation, disability, or other similar criteria is strictly prohibited.

2.4 DSA Compliance: Transparency Requirements for Moderator Operations

When deleting user content, banning, or restricting user accounts, moderators must send a clear notification to the user, either automatically or manually, through the platform system, specifying:

  • The specific content or behavior restricted;

  • The specific rule or clause violated (referencing the number in this guideline or the User Community Guidelines);

  • The internal appeal channels available to the user (see Article 6 of the User Agreement and Article 6 of the Community Rules);

  • EU users may choose an out-of-court dispute resolution institution according to Article 21 of the DSA. See Article 11.1 of the User Agreement for details.

Exceptions: For obvious violations, threats of violence, spam, and other emergency situations, notification may be temporarily suspended, but must be sent within 48 hours.

III. Clarifying Community Positioning and User Expectations

The community must maintain a clear positioning and transparent operations to ensure consistent user expectations and create a stable, high-quality cross-border e-commerce exchange environment.

  1. Precisely Define the Scope of Discussion: Focus on vertical areas such as cross-border e-commerce operations, platform rules, product selection and logistics, and compliance practices, avoiding disorganized content and off-topic content.

  2. Maintain a Stable Positioning: Any major adjustments such as section adjustments, rule revisions, or function changes must be announced to community users in advance.

  3. Compliance Labeling for Special Content: If the community involves adult content, tobacco, medical devices, or cross-border topics related to restricted categories, prominent risk warnings (such as a "17+" label) must be added.

  4. Develop Concise and Detailed Rules: Clearly define posting guidelines, acceptable speech, and penalties for violations.

  5. Official/Unofficial Labeling:

  6. Unofficial partner communities must label their descriptions as "Unofficial Independent Communication Community";

  7. Brand official partner communities must be uniformly labeled as "Officially Certified Community" to avoid misleading users and legal disputes. 6. Circle Theme Changes: When a circle's theme changes or is merged, an announcement must be posted within the circle at least 7 days in advance, and the handling of user data during the migration process must comply with the platform's privacy policy and the notification obligations under Articles 13-14 of the GDPR. After a circle is terminated, the platform will process the data gradually according to the circle's set privacy level (public/private) in accordance with the GDPR and privacy policy.

IV. Respecting Cross-Community Boundaries and User Rights

The platform supports independent operation and healthy communication within each community, but cross-community antagonism, malicious interference, and group bullying are prohibited.

4.1 Prohibited Behaviors

The following behaviors are strictly prohibited:

  • Deliberately defaming, inciting conflict, or inciting users to attack other communities, operations teams, or individual users;

  • Allowing users to violate platform rules across the entire site, creating spam content, spamming advertisements, or maliciously diverting traffic;

  • Tolerating members copying, plagiarizing, or illegally reposting content across communities, disrupting the management order of other communities;

  • Publicly disseminating other users' ban records, penalty screenshots, or privacy information, inciting cyberbullying and negative confrontation;

  • Leading, organizing, or assisting in cross-community malicious reporting, group attacks, doxing, privacy leaks, or other violations;

  • Imposing your community rules on other communities or requiring other communities to manage content according to your standards is prohibited.

4.2 Permission Segregation in Multi-Circle Structures

  • Management operations for each circle are limited to their respective circle. Moderator privileges must not be used to manage content or penalize users across circles, unless it involves platform-wide violations (such as spam or illegal content) and is authorized by the backend administrator.

  • If a user serves as moderator for multiple communities, their management authority in each community is independent and does not interfere with each other. If behavior in one community leads to violations across the entire platform, the platform has the right to pursue legal action in accordance with these guidelines and the user agreement.

  • Cross-Community Reporting and Review: If a user believes that content has been improperly handled in one community and treated differently in another, they can submit an appeal to the platform administrator in accordance with Article 6 of the Community Rules. The administrator will make a final decision within 7 business days.

V. Maintaining a Continuously Active Management Status

The healthy operation of the community relies on routine management. Regardless of the size of the community, moderators must fulfill basic management responsibilities to ensure the stability of community order.

  1. Team Staffing: Regularly patrol the review queue, handle user reports, respond to violation tickets, and follow up on appeals.

  2. Proactive Participation in Operations: Publish cross-border information, answer user questions, guide rational discussions, and activate a positive community atmosphere.

  3. Activity Requirements: Moderators are prohibited from holding moderator privileges without actual engagement or remaining inactive for extended periods. A moderator who has not performed any management actions, community interactions, or processed any work orders for 30 consecutive days will be deemed an invalid, inactive moderator, and the platform reserves the right to revoke their management privileges.

  4. Exceptions: If unable to perform duties due to special reasons such as travel, vacation, or health, the moderator must report to the platform in advance, and the platform will retain their privileges and temporarily exclude them from the inactive status assessment.

VI. Upholding the Bottom Line of Honest and Transparent Management

All management decisions must be objective, fair, and neutral, eliminating any exchange of benefits, abuse of privileges, or opaque operations, and maintaining the community's credibility.

6.1 Prohibition of Paid Management

Moderators are strictly prohibited from exchanging management privileges for any form of benefit or special treatment. All paid management operations are prohibited, including but not limited to:

The following behaviors are considered violations:

  • Targeted banning, unbanning, or exempting violators from punishment;

  • Unauthorized granting or revocation of user authentication, special identifiers, or advanced posting privileges;

  • Intentionally blocking, removing, pinning, or limiting the traffic of specific user content;

  • Unauthorized modification of community pages, advertising spaces, or navigation layout for commercial traffic generation;

  • Unauthorized transfer of moderator privileges or arbitrary distribution of moderator invitations;

**Accepting any form of payment for managing a specific circle or performing a specific management operation is prohibited.

Definition of "compensation" (including but not limited to):

Cash, gift cards, virtual currency (including NFTs), stocks, financial assets, physical samples, logistics services, brand sponsorship, paid courses, exclusive data, traffic support, promises of exemption from violations, purchases of platform goods, physical goods/services, special mentions, promised incentives, personal service or content access permissions, and all other tangible and intangible rights.

6.2 Exceptions to Unpaid Exchange Activities

Without any financial reward, moderators may legally introduce cross-border industry sharing, online salons, and public welfare exchange activities.

6.3 Brand Staff Onboarding

Brand staff wishing to participate in community management must submit a filing to the platform in advance, specifying the nature of the cooperation, associated accounts, and management scope. They can only assume their posts after approval.

6.4 Management Logs

All moderator management operations (including content processing, account banning/unbanning, permission changes, etc.) will be automatically logged by the platform system and permanently stored (at least 5 years as required by GDPR) for compliance auditing and dispute resolution. Logs will still be retained after a moderator leaves their post.

VII. Data Protection and Confidentiality Obligations (GDPR Compliance)

Any user personal information (including but not limited to email addresses, IP logs, private message content, and ban records) that a moderator comes into contact with during the performance of their duties is confidential information.

7.1 Minimal Necessity Principle

Moderators may not access, copy, disclose, or use user data for any purpose other than administrative purposes. User data shall only be processed to the strictly necessary and minimal extent.

7.2 Prohibited Activities

  • User personal information may not be stored or copied outside the platform (e.g., personal computers, cloud notes, third-party tools).

  • No user data may be disclosed to non-moderators or non-platform employees.

  • All management operations involving user information must be completed within the platform system.

7.3 Consequences of Violations

For violations of data confidentiality obligations, the platform will immediately revoke the user's privileges and may report to regulatory agencies (if applicable GDPR mandatory notification requirements).

VIII. Implementation of Guidelines and Accountability

The platform prioritizes a flexible approach to community governance, emphasizing communication, rectification, and optimization to maximize moderator autonomy. For misunderstandings of rules and minor violations, reminders, rectification, and guidance will be the primary methods.

8.1 Tiered Penalty Measures

For moderators who refuse to cooperate with rectification, maliciously abuse their privileges, or seriously violate the rules, the platform will take tiered penalties based on the severity of the violation:

  • Send a written rectification warning, requiring completion of rule rectification and behavioral standardization within a specified time;

  • Forcefully remove violating content and restore the community page and settings modified in violation;

  • Temporarily freeze or permanently revoke moderator management privileges and transfer them to the moderator team;

  • Restrict core management functions such as automated tools, content review, and community editing;

  • Restrict the account's ability to create communities and join other moderator teams;

  • Downgrade account privileges, suspend account functions, or permanently ban violating accounts;

  • For communities with serious violations or involving illegal content, the platform has the right to restrict access or permanently shut down.

8.2 Reporting Channel

Users can submit clues and evidence of moderator violations through the platform's unified reporting channel. The platform will complete acceptance, verification, and confidential processing within 72 hours; malicious false accusations and fabricated evidence to report others will be severely punished according to regulations.

IX. Moderator Support Resources

The platform provides comprehensive support for all active moderators, lowering the management threshold and facilitating efficient operation:

  • Moderator Help Center: Includes built-in management tool tutorials, compliance manuals, and review standard documents;

  • Dedicated Moderator Community: Provides a space for moderators from different regions to exchange experiences, synchronize new platform rules, and collaboratively solve management problems;

  • Regular Moderator Training: Regularly updated with cross-border compliance policies, content review guidelines, and community operation techniques;

  • One-on-One Moderator Support Channel: A dedicated consultation portal for quick answers to questions regarding permissions, rules, and compliance.

To report moderator violations, please go to the platform's "Customer Service Center - Moderator Violation Reporting" portal and upload screenshots, links, and other valid evidence to submit an appeal.

X. Guidelines Updates and Explanations

  1. Version Update Mechanism: This guideline will be revised periodically or irregularly based on platform business development, operational strategy adjustments, and changes in relevant laws and regulations (such as DSA, GDPR, etc.). 2. Notification and Effectiveness: After the revised version is released, all moderators will be notified through the platform's "Moderator Support Channel" and the moderator-specific communication community bulletin board. The new guidelines will officially take effect from the effective date specified in the notification.

  2. Priority of Validity: This guideline will supersede all previous versions of the Sellers Global Moderator Code of Conduct. In case of any discrepancies between the Chinese and other language versions, the Chinese version shall prevail.

  3. Final Interpretation Rights: Sellers Global reserves the right to the final interpretation of this guideline.

Document Version: 1.2 (Final Version)

Effective Date: [Please enter the release date]

Applicable to: All moderators on the Sellers Global platform