Background:

I’ve been stuck in one small subcategory for a while now. Super competitive. Gross margin around 25%, CPC keeps climbing. After ads, most of my listings only make $200–400/month. One product does a little better, but nothing significant.

Everything I sell is just generic commodity stuff from factories – zero differentiation. I don’t have real product development skills (designing electronics is way out of my league).

I’ve been thinking: just add more SKUs. If 20 SKUs each make $200/mo, that’s $4,000, right? 40 SKUs = $8,000? Is this actually a viable plan?

Honestly I feel kind of insecure. I’ve never had a “real” product. I just grab factory pics, make a listing, run ads.

I do have supply chain experience though – injection molding, furniture, kitchen items, bathroom hardware.

How do I stop being just another generic reseller and build something with an actual moat?