I’ve been eyeing Walmart Marketplace as a potential expansion channel. I know it’s blown up since it launched, but I’m trying to get a real sense of where it’s at right now.

From what I’ve seen in old threads and random sources:

The good:

Lower competition than Amazon in many categories

Potentially better margins due to less aggressive price wars

WFS (Walmart Fulfillment) has matured significantly

Customers trust the Walmart brand

The bad:

Overall traffic is still much smaller than Amazon

Ad data reportedly lags (24-48 hours behind)

Return policy is very customer-friendly (costly for sellers)

Account suspension risks are real if metrics slip

Analytics tools are still behind Amazon

Also, some sellers report that Walmart’s ad algorithm is getting better, but it’s still not as intuitive as Amazon’s Sponsored Products

But most of these takes are from old threads. I’d love to hear from folks who are actually selling on Walmart right now:

Is competition noticeably increasing, or is there still room?

Has WFS improved profitability, or just added another fee?

What's the single biggest problem you face on Walmart today?

Would you recommend a new seller start with Walmart now?

I’m not here for promo fluff – just honest, real-world vibes from actual sellers.

Thanks a ton in advance.