Background: My company does well on Amazon — about 2,000 orders/day at $30 AOV. We’re now expanding to eBay. We have ~120 SKUs in overseas warehouses, and we’re planning to add more categories.
I’ve been running eBay for about three months with no prior cross-border experience. We have one main account and two sub-accounts. Daily orders are around 15. My goal is 50/day with current margins (~15%). Some products are clearing at a small loss.
Right now I feel like I’m just guessing. I’m using Amazon keywords as reference, reusing images and videos from Amazon, and testing different variations of listings. Some listings randomly take off — they get traffic and consistent sales. Others never move, even for the exact same product.
What should I focus on next? What’s the actual playbook for eBay? Any advice is appreciated.
Answers (2)
Instead of just repeating the same listing, try:
Differentiating marketing angles. Even if the product is identical, you can target different use cases or customer pain points.
Optimizing keywords and ads. Study competitor keywords, run small ad tests, and double down on what works.
Expanding into new categories. If eBay is saturated, look at other platforms or micro-niches.
If you have multiple accounts, you’ll notice that a well-performing account gets significantly more exposure for new listings — sometimes 3–5x more. So if your main account is struggling, consider shifting new products to a healthier sub-account.
Key tactics:
Use Terapeak (now inside eBay’s backend) to search keywords and sort by sales. Borrow title structure from top sellers.
New listings get a 2-week boost — extra exposure from eBay. If a listing doesn’t perform in that window, take it down, tweak it, and relist.
Put 80% of your energy into the listings that actually move. The rest can be managed in batches.
eBay is better suited for “semi” or “mass” listing strategies, but you can still run a lean catalog if you focus on the metrics.