I’m a new seller and just launched my first product ads 5 days ago.
My problem: extremely low impressions, almost no clicks, and I’m totally lost on what to adjust.
My current setup:
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Launched Auto campaign (Close Match only) on Nov 1, fixed bidding, $20 daily budget.
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After 6 days: only around 1,000 total impressions.
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I started with a $0.90 bid and gradually raised it to $1.55 (no suggested bid was shown when creating the campaign).
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Added +25% bid adjustment for Top of Search yesterday.
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Finally got 1 click today at $0.45 CPC, even though my max bid is $1.55.
I also set up a few other campaigns and have some beginner questions:
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Why is my actual CPC ($0.45) so much lower than my set bid of $1.55?
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There’s a default ad group bid AND a separate targeting bid for Close Match ($1.55). What’s the difference? Should they be the same? How do they work together?
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My category is correct, I have the Buy Box, and my listing isn’t suppressed. How can I improve impressions and clicks?
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I ran another Auto campaign with Loose & Similar targets, $20 budget, but only got ~100 impressions in 3 days and zero clicks. I turned it off and moved those match types into my main Auto campaign. What caused those near-zero impressions?
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I also have a Manual campaign with 1 broad main keyword + 1 broad core keyword, $20 budget. Only ~600 impressions in 2 days, still no clicks. Most impressions are on product pages, not search results. Is this just because my bid is too low?
I really don’t have a clear strategy yet.
How should I actually structure ads for a new listing from scratch?
Answers (7)
If impressions stay low even with higher bids:
Hard truth:
New listings almost never rank well on search without higher ad spend. Established listings with hundreds of reviews will outbid you easily at lower CPCs.
My recommended quick reset:
Give each $20 budget and run 7 days for Amazon to learn.
If impressions are still weak after 2–3 days, raise bids by 30–50%.
Also fill out all product attributes – incomplete listings kill indexing.
Quick checklist for low/zero impressions:
New products often show almost exclusively on product pages. To get search placement, you usually need to bid 30%–100% above suggested bids.
Try targeting competitor ASINs with product targeting to find more accessible traffic positions. Focus on finding a workable “ecosystem” for your product instead of chasing top spots immediately.
A few beginner-friendly realities:
Also, don’t edit your listing too much when it’s new – Amazon needs time to index it properly.