Posted on r/ecommerce / r/TemuSellers
OP:
I’ve been promoting a new product for about a month. Everything’s going well – it actually made it into the top 50 in its category. But here’s the problem: 95% of the sales are from ads. It’s barely breaking even, maybe even losing a bit.
I know Temu discussions are still relatively rare in some forums, but I figured I’d ask anyway. For those of you doing semi-managed – how do you get organic sales to kick in while still running ads? What’s your strategy?
Appreciate any insights. I’m trying to refine my launch process.
Edit: Forgot to mention – I’m on semi-managed.
Answers (8)
If you’re set on staying semi-managed, put your money into deals, not ads. And accept that you’re probably going to have to compete on price. That’s just how the platform works.
This is solid. The key is to have a clear exit plan for ads. Don’t just leave them running forever.
Also – check your price positioning before you start. If you’re priced higher than the top sellers in your category, no amount of ads will fix that. Temu will just show the cheaper option to buyers anyway.
One thing that worked for me: use ads to get initial traction, then switch to promotions once you have sales data.
I ran ads for the first two weeks to get reviews and some order history. Then I turned them off and started running a steady 10% off deal. Sales didn’t drop – they actually went up because the product had enough history to get organic placement.
Temu’s algorithm seems to care about recent sales velocity. If you can generate enough momentum early, you might not need ads long-term.
Honestly, that sounds normal for Temu semi-managed. The platform just doesn’t give organic visibility to semi-managed listings the way it does for full-managed. Most of your traffic will either come from ads or from price-driven promotions.
If you want organic, you have to play the price game. Drop your price, run a deal, and Temu will surface your listing. But once you drop, you’re stuck there. It’s a trade-off.
I had a similar situation – high ad spend, low organic. Here’s what I learned: