I’ve got a well-established, mature product, and one of my exact-match keyword campaigns has been performing perfectly for months. Yesterday, it just completely died — zero impressions. Nothing I did brought it back.

I’ve already ruled out all the obvious stuff:

  • Not a new product or new keyword — this is a proven campaign

  • No adult-related policy flags

  • Brand-registered, no hijackers

  • Listing is clean with no weird or unrelated keywords

  • Account health is perfect, no notifications at all

The campaign was using up & down bidding. Suggested bid was $0.58–$1.54, and I was at $1.03 + 38% top-of-search. Still nothing.

I duplicated one campaign and switched bidding from fixed to up & down — that one started working again. But another identical campaign is still dead.

Has anyone else run into this? What am I missing?

Comments

1.

Here’s my full go-to checklist for this exact issue:

  • Check your buy box — if you don’t have it, ads won’t run at all.

  • Launch a quick auto campaign — if that also gets zero impressions, your listing likely has indexing issues.

  • Verify your category node — Amazon sometimes swaps it silently. Refresh via flat file or open a case to get support to fix it.

  • Double-check negatives — one wrong phrase/negative can completely nuke a campaign.

  • Check keyword trends — use Brand Analytics to make sure search volume didn’t just crash.

2.

I’ve had this exact same thing happen. Fixed it by refreshing the category with a flat file and asking Seller Support to reindex it. Started getting impressions right after. Almost always a system bug.

3.

Also check if you’re on a monthly budget cap — if you hit it early, ads just shut off. And if you raised bids without increasing daily budget, you might be burning through it instantly.

4.

Amazon changes search suggestions all the time. A keyword that was pulling traffic can just die overnight. Check the last 30 days of data — it might not be your campaign at all.

5.

If all else fails, just build a new campaign. Don’t archive the old one — pause it and start fresh. Also make sure you didn’t accidentally change title/bullets — even small edits can break indexing.