I’ve been selling on Walmart US for a minute now and thinking about expanding up north to Walmart Canada. But I can’t tell if it’s actually worth the hassle.
From what I’ve pieced together from random threads:
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Entry barriers feel higher than Amazon Canada (revenue requirements, warehouse setup, etc.)
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Market size is obviously way smaller than the US
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Some sellers say volume is trash, others say less competition makes it a solid extra channel
For anyone actually selling on Walmart Canada in 2025:
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Volume – How many units a month are you moving? How’s that compare to your Walmart US or Amazon Canada?
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Competition – Noticeably less crowded than US, or is it filling up fast?
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WFS Canada – Is it even a thing and worth using? Or do most sellers just run 3PLs?
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Profitability – After fees, exchange rates, shipping, are margins even decent?
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Growth trend – Seen the platform grow the last 1–2 years, or is it just stagnant?
I know Walmart’s been pouring money into e-commerce, but I want real seller experiences, not hype.
Thanks in advance.
Answers (5)
Stay realistic.
Canada is a small market, Walmart’s traffic is nowhere near Amazon, and WFS Canada is still pretty janky compared to the US.
But here’s why I still keep it:
Low ad spend, high organic visibility, and almost no hijackers.
On Amazon CA I get hijacked nonstop. On Walmart CA? Rarely happens.
If you need scale, go US.
If you want easy, consistent side money with little hassle? Walmart Canada is great.
I’ve been on Walmart CA for almost 3 years now.
If you already sell on Amazon CA, just do it. The setup is trivial, the extra profit is free real estate.
Just don’t expect it to carry your business.
On most months, Walmart CA is about 12–18% of my Amazon CA revenue. Steady, predictable, low maintenance.
One thing I will add: Walmart CA buyers are way less picky than US customers. Fewer A-to-Z claims, fewer unreasonable returns. That alone makes it worth it for me.
Quick numbers from my account:
Platform growing but slow. Tech and support in Canada still behind Amazon. Great supplement if you’re patient and already set up in Canada. If you need quick volume or starting fresh, stick to US first.
Heads up: Returns hurt more in Canada due to distance and shipping costs. Factor that into your margins.
Some of my stuff converts *better* on Walmart Canada because less price competition. Fewer sellers fighting for the buy box lets me hold higher prices.
Key is finding gaps. Don’t just copy your US catalog. Research what’s missing or underserved. I found a few niches where I’m one of 2–3 sellers total, doing 30–40 units a month with barely any ads.
Volume is still low though. Don’t expect US numbers. Treat it as extra channel, not main income. If you already have Canada inventory for Amazon CA, adding Walmart CA is a no-brainer.
Started Walmart Canada early 2023. Honest take after 2+ years:
Volume: Way lower than US. Expect 10–20% of what a similar product does on Walmart US. Compared to Amazon Canada? Pretty comparable to a solid niche listing – not terrible.
Competition: Less crowded than US, but growing fast. Bigger issue is limited selection in some categories – barely any sellers in certain niches. Opportunity and a red flag at the same time.
WFS Canada: Exists but smaller footprint. Fulfillment costs higher than US. Most sellers I know use 3PLs (especially if they already ship to Canada for Amazon). I run a 3PL and it’s fine.
Profitability: Margins can be a little better than US since less price warring. But you pay more for shipping and fees. Net usually about the same.
Growth trend: Slow but steady. Not exploding, not dying.
Bottom line: Worth it if you already have Canadian logistics set up. Not worth building out from zero just for Walmart CA.