Starting last month, we‘ve been dealing with rampant hijackers on several of our ASINs. All FBA sellers — clearly running professional hijacking operations.

Here’s our situation:

  • The ASIN being hijacked has a UK registered trademark (R-mark)

  • We also have an EU pending trademark (TM mark, still 3+ months from registration)

My boss is hesitant about Transparency and third-party removal services — worried Transparency might restrict us from selling on new stores later, and scared external services could make things worse. So I‘ve been trying to handle it in-house.

I saw a tip saying you can:

  1. Add another registered EU R-mark you own into the listing (title, bullets, description)

  2. Then report hijackers using “Unauthorized use of my trademark on the product detail page”

We tried this. Added our other registered EU trademark to the ASIN. But when we went to report, that option was completely grayed out.

Amazon shows:

“This violation type is not permitted based on the selected item type (e.g., ASIN, offer, image). Update your selection to continue.”

I don‘t get why this trademark infringement option is blocked. Has anyone else run into this?

What conditions actually unlock “Unauthorized use of my trademark on the detail page”?

Since it’s grayed out, we selected:

“Product is genuine but being sold in the EEA without owner consent”

…and that report got rejected immediately.

Hoping some experienced sellers can share what actually works in 2026.