I’ve been practicing listing writing in the candle warmer lamp niche and would love some feedback from folks here.

Here’s my process:

I pulled thousands of keywords from competitors, search suggestions, and tools like Helium 10 / Jungle Scout.

Filtered down using Brand Analytics (<500k) and monthly purchases (>2). Got 87 keywords.

Then I manually checked every term on Amazon to judge real relevance:

  • 1 = almost all results are my exact product

  • 2 = ~75% similar products

  • 3 = mixed, only half relevant or mostly ad results

I narrowed it down to 22 core keywords.

Here’s my draft title structure:

  • electric candle warmer lamp for jar candles

  • wax candle lamp warmer with timer

  • candle melter

My questions:

  1. Does my keyword research and placement make sense?

  2. For word orders like candle warmer lamp vs candle lamp warmer — should I include both? Is that stuffing?

  3. High-traffic words like wax, melt, home decor often have low relevance. Should I add them? They bring traffic but may hurt conversion. Competitors all use them — what’s the balance?

  4. If I move a key feature like with 2 bulbs earlier in the title, will it hurt SEO? How do you balance ranking power with important selling points?

Appreciate any real-world advice. Thanks!