Sold for a Month and Lost $140 – How to Raise Price Without Killing Sales?

For $100+ products, being the cheapest can actually hurt you. Buyers may assume low quality. Competitors at $139 with 600+ reviews look safer than you at $98 with 300 reviews.
What to try:

• Raise to $115–119 first (not all the way to $139). Use a small coupon (5–10%) to soften the increase.
• Monitor your organic rank for core keywords. If rank holds, you’ve found a good price.
• Consider bundling – add a small accessory or offer a kit. This raises AOV without lowering perceived value of the main product.

You have too many campaigns for a ~$14/day budget. With CPC around $2.40, you’re getting very few clicks per campaign. No single campaign can learn.
Simplify:

• Consolidate to 1–2 campaigns. Use exact match on your 3–5 core keywords (broad match wastes money).
• Add ASIN targeting – target competitor ASINs you can realistically beat. Bid on product pages, not just top of search.
• Kill low-performing keywords after 2 weeks of high spend with no conversion.
• For niche products, “rest of search” and product page placements often convert better at lower CPC than top of search.

Your ACoS looks fine (19%), but you’re losing money because your margin at $98 can’t absorb ad spend. The real metric to watch is TACOS (total ad spend ÷ total sales). Yours is ~12.7% – not bad. But your base margin is too thin.
Fix:

• Raise price slowly – $1–2 every few days. Don’t jump to $139 overnight.
• At each step, watch conversion rate and orders. If they hold, keep raising.
• Don’t change ads at the same time – change one variable at a time.
• Target a price where margin covers TACOS + product cost + fees. $139 is a goal, but be ready to stop earlier if sales tank.