Hey everyone,
I’m about three weeks into launching a new product and I’m hitting a bit of a wall. Hoping to get some outside perspective from you guys who’ve been through this.
Here’s the situation:
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Daily Exposure: Solid at 20k+ and pretty stable.
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Clicks: Averaging 40-50 per day.
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Sales: Usually 1 or 2 a day. Occasionally a goose egg.
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Ad Spend: Around $40 a day, with CPCs between $0.60 and $1.00.
So far, I’ve got 12 Vine reviews sitting at a 4.5-star average. I’m running three ad groups—two manual and one auto. The listing itself (A+ content, main images, title, bullet points) just got a facelift a few days ago, so I think that’s in a good place for now.
The main issue is taking that next step. The traffic is there, people are clicking, but they’re just not buying. I feel like I’m leaving money on the table.
For those of you who’ve scaled past this point, what’s the play? I’m looking for actionable advice on two fronts:
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Pulling in more (or better) traffic.
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Boosting that conversion rate.
Anything from advanced ad strategies to listing tweaks I might have overlooked—I’m all ears.
Thanks in advance for any insights.
Answers (15)
Shift focus to long-tail, high-converting keywords. They’ll convert better than head terms, stretch your budget further, and give better ROI. Keep one ad group for head terms just for discovery. Check search term reports regularly—pull high-performing search terms into exact match campaigns. If a keyword keeps showing up, go exact. If you’re seeing variations, phrase or broad match might work. And negative out high-click, no-conversion terms.
For auto campaigns, stick to "close match" only—especially on a tight budget. "Loose match" and "substitutes" probably won’t do much for you right now. Broad match can easily go off-track.
2: If head terms are too competitive, target mid- and long-tail keywords. Easier to rank for those, and at least you’ll secure some consistent sales early on.