Aisha H. Chapman
Amazon, Profit Optimization, with long-term experience in seller operations
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Amazon Ad Bidding Mechanism & New Launch Advertising Strategy
2025-05-27 16:23
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Amazon PPC Ads & Management
Aisha H. Chapman :Two days in for a new product, barely any impressions or clicks. Running one auto and two manual campaigns, bids slightly above suggested. No impressi...
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Amazon Profit Optimization
Aisha H. Chapman :Yeah, the Was Price rules are nasty now. Basically, if you've had your item on some kind of promo—deal, coupon, whatever—for more than 70% of the days...
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Deep Dive: Amazon Promotion Fees Are Rising Across the Board in 2025—How Should We Adapt?
2025-03-21 17:41
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Amazon Profit Optimization
Aisha H. Chapman :Here's the thing. When a normal platform wants to boost lower-priced goods, they give sellers incentives or discounts, which drives more sales, which ...
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Seasonal Products: How do top sellers keep rank YEAR-ROUND so they dominate next season?
2025-02-15 20:44
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Amazon Listing SEO
Aisha H. Chapman :Your logic is 100% right — listing weight builds over time. Something that stays active all year will always destroy something that sits dead.
But let...
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Case Study: Ads Not Converting, Tight Budget, Sky-High ACoS – How to Build Consistent Profitable Listings
2024-10-27 17:39
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Amazon PPC Ads & Management
Aisha H. Chapman :Stop spreading your budget thin. Focus it.
For new listings, prioritize impressions and clicks first.
Start with **close-match auto**, then move to ma...
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