Alana Meyer
Amazon, Listing SEO, with 3 years of experience
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100 SKUs, 200 campaigns, 50%+ ad sales, ACOS 40%+, bleeding cash – how do I cut spend without tanking sales?
2025-07-15 18:19
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Amazon PPC Ads & Management
Alana Meyer :This sounds like a semi-distributed / bundling model. Pick your top 10–20 SKUs and cut the rest or liquidate slowly. Managing 100+ SKUs is draining yo...
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Traffic vs Conversion — I think we're asking the wrong question
2025-04-17 17:38
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Amazon PPC Ads & Management
Alana Meyer :The A10 algorithm shift is the elephant in the room.
A9: pay to play. High PPC spend could force organic rank.
A10: earn to rank. Organic sales and ex...
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Amazon PPC Ads & Management
Alana Meyer :Here's a situation from another seller. They launched a product 5 days ago. Only 4 ad clicks so far, impressions around 200-300 daily. They have a sim...
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Case Study: Ads Not Converting, Tight Budget, Sky-High ACoS – How to Build Consistent Profitable Listings
2024-10-27 17:39
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Amazon PPC Ads & Management
Alana Meyer :For full PL:
Focus only on the **top 20% of SKUs by sales and profit**.
For flex/arbitrage:
Group by keyword themes, run broad + exact with low fixed ...
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Former BSR product now has almost zero organic traffic — 2,000+ units stuck. How do I revive it?
2024-09-02 16:36
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Amazon Listing Optimization
Alana Meyer :Your ad setup needs a real overhaul. Here’s a framework that works for multi-variation listings in 2026:
**Search traffic (rank builders)**
- Exact ma...
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