Alec Hester-Lawson
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Amazon PPC Ads & Management
Alec Hester-Lawson :Looking at your ad groups and keywords, seems like you're in a standard, non-apparel category. First question: 50/50 organic to paid for a new product...
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Amazon PPC Ads & Management
Alec Hester-Lawson :Wanted to drop a quick hack I've been using for low-bid "catch-all" campaigns. Structure looks something like this:
Multi-SKU Catch-all A: All product...
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I Boosted My Ad ROAS by 37% With Product Targeting – These Tactics & Mistakes Are All From My Own Wallet
2025-04-24 16:05
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Amazon PPC Ads & Management
Alec Hester-Lawson :Just wanted to break down how I understand ASIN targeting.
Product targeting lets you show ads while shoppers browse similar items. You’re essentially...
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Ads stuck ONLY on product pages with garbage CTR — how do I actually get search page traffic?
2025-01-20 17:47
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Amazon PPC Ads & Management
Alec Hester-Lawson :This placement structure worked for me:
**Campaign 1 (Ranking) → 60% budget**
Exact main keyword, Fixed bid, TOS +50%
**Campaign 2 (Discovery) → 20% b...
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Amazon Listing SEO
Alec Hester-Lawson :A perfect listing balances both logic and emotion. It hits keywords while speaking to real buyer needs. That’s the goal.
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