Alisa Burgess-Huffman
Amazon | A+ Content | with a background in brand growth
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Why Your Price Cuts Aren’t Driving Sales: The Hidden Conversion Logic Most Sellers Miss
2026-01-27 17:23
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Amazon Profit Optimization
Alisa Burgess-Huffman :This whole framework is spot on. Here's a real-world example from when I sold storage stuff:
Faced the same problem: my price was 30% lower than the t...
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A vacuum cleaner and a “creative” ad strategy — a case study on why traffic without conversion is worse than no traffic
2025-11-15 17:28
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Amazon Listing SEO
Alisa Burgess-Huffman :External traffic is the underutilized goldmine that could have saved this seller. Instead of trying to go viral on Amazon’s platform (with risky conte...
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The Only Keyword Placement Guide You’ll Need For 2025. Data Backed By 3 Years Of Testing
2025-07-07 16:23
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Amazon PPC Ads & Management
Alisa Burgess-Huffman :Honestly, holding a top ad spot just feels like a constant bidding war. You gotta keep pouring money in to fend everyone else off. And your listing be...
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Debunking the "New Product Grace Period" Myth: What It Actually Is and How to Use It to Rank Your ASIN Fast
2025-04-06 16:48
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Amazon Listing SEO
Alisa Burgess-Huffman :Will merging a new listing with an old one affect the “new product boost”?
Short answer: it doesn’t ruin the new ASIN itself, since it’s still a cle...
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