Alyssa S. Phillips
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The Ultimate SPV + Rufus Playbook for 2026: How to Get Smarter Traffic and Higher Conversion
2026-02-04 17:28
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Amazon PPC Ads & Management
Alyssa S. Phillips :In my experience, SPV hasn’t performed better than SBV, and its CPC is higher.
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What makes a "good product" on Amazon? My framework after 6 years (price, differentiation, quality, barriers, profitability)
2025-11-01 19:25
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Amazon Product Research
Alyssa S. Phillips :Tbh, “good product” is totally relative — it’s like picking a spouse. Everyone’s resources and goals are different. Small companies need to focus on p...
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4 Years as an Amazon Seller: This Product Research SOP Has Never Let Me Launch a Losing Product
2025-07-24 16:36
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Amazon Product Research
Alyssa S. Phillips :Thanks for sharing your workflow. This kind of thread is pure gold for newbies. Hope you get those sales!
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Small niche, only head terms, almost no long-tail. How to promote without price wars? (selective expansion model)
2025-05-14 16:01
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Amazon PPC Ads & Management
Alyssa S. Phillips :If the head term only has 400 monthly searches, just go after it directly. Don’t overthink long-tail.
Focus on click‑through rate — sometimes that’s e...
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The Complete Amazon White Hat Advertising Playbook
2025-01-26 17:03
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Amazon PPC Ads & Management
Alyssa S. Phillips :Dropping a comment so I can come back to this later. Really appreciate you breaking down your white-hat strategy—super creative stuff. Gonna try apply...
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