Andre Murphy
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Curated Catalog (Selective Wholesale) KPIs – Need Advice on Pricing, Developer Performance, and Benchmarks
2026-01-14 20:07
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Amazon Profit Optimization
Andre Murphy :Don’t judge only by gross margin.
Look at the category, conversion, ad cost ratio, package size, and return rate. Low-price models only work with **ex...
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Same product as competitors — can I still launch without a price war? How to stand out beyond just listing optimization?
2025-12-17 17:29
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Amazon Listing Optimization
Andre Murphy :One cheap but powerful hack:
**use common complaints to position your listing as “improved.”**
Even if the product is identical:
- If people complain ...
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4 Years as an Amazon Seller: This Product Research SOP Has Never Let Me Launch a Losing Product
2025-07-24 16:36
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Amazon Product Research
Andre Murphy :Don't just stare at data. Stare at the lists. Jump between the Best Sellers and the New Releases. Stalk the category nodes. Figure out if people need ...
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1-year-old electronics product sales are DYING – cheap competitors popped up, rating's stuck at 4.1. Need help reviving it!
2025-05-08 17:26
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Amazon PPC Ads & Management
Andre Murphy :Hard truth time – Amazon ranks products by estimated revenue per thousand impressions: ECPM = CTR × CVR × Price (simplified). When cheaper competitors...
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The Complete Amazon White Hat Advertising Playbook
2025-01-26 17:03
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Amazon PPC Ads & Management
Andre Murphy :So my new product was getting sales for a while, then suddenly nothing—no PPC sales, no organic sales, and ads aren't even getting clicks anymore. Any...
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