Anika H. Gilmore
Side hustle entrepreneur. focusing on home & kitchen. Learning from both wins and setbacks
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I Thought I Had a Q4 Banger, and the Market Humbled Me Real Quick. Product Line Extension Flopped—What Am I Missing?
2025-12-19 17:58
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Amazon Product Research
Anika H. Gilmore :Put yourself in the customer's shoes. When I'm scrolling Amazon and see a new holiday version, my first thought is: "Is this actually good? Would my k...
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Amazon PPC Ads & Management
Anika H. Gilmore :Having the same issue right now. Compared to last week, my CPC jumped $0.40 but all the other metrics are still crap. The only thing that changed for ...
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Amazon PPC Ads & Management
Anika H. Gilmore :I tried ASIN targeting and it worked great at first, but then conversion dropped. Any idea why? I didn’t change anything!
Reply: Super common! Most li...
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2025 Selective Sourcing (Curated Catalog) – Need advice on tools, categories, and price points
2025-03-17 17:34
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Amazon Product Research
Anika H. Gilmore :- **Market size:** search volume 5k–50k per month, month‑over‑month growth >20%.
- **Seasonality:** avoid extreme seasonality unless you plan 3–6 mo...
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New to Fashion E-Commerce: Should I Start with Amazon or TikTok Shop? (Plus 6 Other Questions from a First-Time Seller)
2025-01-14 17:47
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Amazon Product Research
Anika H. Gilmore :This is where I see sellers crash and burn all the time. For seasonal products, you need to know when to pull back.
For a winter item: by March, stop ...
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