Arthur R. Ochoa
Full-time e-commerce operator | Amazon | PPC Ads & Ads Manager
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Amazon PPC Ads & Management
Arthur R. Ochoa :Appreciate the detailed breakdown. Quick question though—on the auto ad "four-stage funnel," do you just run one campaign? I’ve been running 20+ ident...
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SC to VC — sales dropped, ads underperform, pricing out of control. How do you actually drive growth on Vendor Central?
2025-02-28 17:41
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Amazon PPC Ads & Management
Arthur R. Ochoa :SC and VC use completely different ad systems. Your SC ad history doesn't carry over — VC starts from zero. You need to rebuild your keyword data from...
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Amazon PPC Ads & Management
Arthur R. Ochoa :Solid advice on not negating keywords too fast. I used to kill a keyword after 2 days of bad performance, but lately I’ve been adjusting run times ins...
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Looking for a complete white‑hat ad playbook for new products – campaign structure, budget, metrics, optimization
2024-12-02 17:49
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Amazon PPC Ads & Management
Arthur R. Ochoa :Use a tool like Helium 10 to check the **CPR (estimated orders needed to rank on page 1 for 8 days)** for your target keywords.
Example: For keyword "...
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80% Ad Sales? Your Standard Product Listing Is Unsustainable
2024-10-10 16:18
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Amazon PPC Ads & Management
Arthur R. Ochoa :It really comes down to the product and who you are as a seller. You can copy someone else's playbook step by step and still end up with totally diffe...
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