Bella Henderson
Amazon, Listing SEO, with 4+ years in the industry
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100 SKUs, 200 campaigns, 50%+ ad sales, ACOS 40%+, bleeding cash – how do I cut spend without tanking sales?
2025-07-15 18:19
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Amazon PPC Ads & Management
Bella Henderson :Quick math: ACOS 45%, price $25, CPC $2.5 → ad conv ~22%. Honestly that’s not bad for this price point. You can’t raise price much. CPC is market-driv...
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Traffic vs Conversion — I think we're asking the wrong question
2025-04-17 17:38
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Amazon PPC Ads & Management
Bella Henderson :One thing nobody's mentioning: conversion rate has a ceiling that traffic doesn't.
You can always add more traffic channels — more keywords, more ad t...
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Amazon PPC Ads & Management
Bella Henderson :First thing our trainer said was to define your ad objective before you create a single campaign. Are you after sales volume, profit, or ranking/ mark...
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Amazon Listing SEO
Bella Henderson :At this point, customers barely read listings. Let the algorithm index you, let images convert, and let price/reviews do the rest.
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Settled copyright dispute, got retraction, then Amazon suspended my account 7 days later anyway — how should I appeal?
2024-08-31 16:27
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Amazon Policy & Compliance
Bella Henderson :One thing nobody's mentioned: check if you have **other unresolved policy violations** in your account history.
Amazon rarely deactivates over a singl...
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