Bethany Hunt
Taking it slow, one step at a time.
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Amazon PPC Ads & Management
Bethany Hunt :Man, the ad placement is all over the place. One minute I'm on page one, I refresh and it's bumped me to page two or three. Can't seem to lock it down...
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How I Run Amazon Video Ads on a Bootstrapped Budget (Consistently
2025-09-18 16:39
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Amazon PPC Ads & Management
Bethany Hunt :I mainly treat video ads as a source of incremental traffic. My main rule is just break even on them, meaning the ACOS has to be lower than my margin....
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ACOS is high, ads have been running for 3–4 months with little progress. How should I restructure? (data included)
2025-09-03 16:37
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Amazon PPC Ads & Management
Bethany Hunt :A few observations:
**Your review count isn’t a huge advantage.** 30 reviews vs thousands for top sellers — unless your product is truly unique, you’r...
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Is Amazon PPC Broken for New Products Lately?
2025-04-15 16:02
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Amazon PPC Ads & Management
Bethany Hunt :The new product ad boost is just gone.
Used to be, you'd launch, bid around the suggested range, run a few autos, and clicks would slowly come.
Now, l...
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My Manual Exact PPC Went from Bad to Zero After a 700% Bid Adjustment – What Happened?
2025-02-15 17:54
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Amazon PPC Ads & Management
Bethany Hunt :Man, this brings me back to when I started. I was so confused by this stuff.
First, you gotta understand how the three main placements work on A...
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