Bridget Landry
Private label seller. managing supplier communication & sourcing. Focused on learning through real cases
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Amazon PPC Ads & Management
Bridget Landry :Ok, so "go after the biggest fish" for the best long-term ROI. But does "building from the ground up with long-tail" always mean a lower return? If yo...
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Huge difference between desktop and mobile ad rankings – is Amazon’s algorithm completely separate for each device?
2025-09-18 17:56
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Amazon PPC Ads & Management
Bridget Landry :I stopped caring about desktop rankings 2 years ago. 80% of my sales come from mobile. Here’s my mobile-only playbook:
- Set bid modifiers for Top of ...
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New product, 4.3 stars vs top brand’s 3.7. 80% of sales come from their brand + keyword. How should I structure SP ads to capture their traffic?
2025-09-09 16:12
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Amazon PPC Ads & Management
Bridget Landry :The core here is that you’re not competing on specs — you’re competing on relevance and conversion. Your 4.3 stars vs their 3.7 is a real advantage.
I...
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Amazon Policy & Compliance
Bridget Landry :Here’s the hard truth: Amazon does not care who took the photo. They care who can **prove legal ownership**. If you don‘t have:
- Original layered fil...
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Amazon PPC Ads & Management
Bridget Landry :How do you handle budget on these? Too much and you risk blowing it out on junk traffic, too little and you never get enough data. Curious what the sw...
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