Cici Hoffman
Amazon | Profit Optimization | selling across marketplaces since 2021
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Amazon 2025 Promo Fee Update: Cost Breakdown + Actionable Solutions
2025-06-05 16:59
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Amazon Profit Optimization
Cici Hoffman :Anyone else rethinking coupons after the latest update? Curious how many sellers are planning to keep using them, especially on lower-priced products.
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Amazon Policy & Compliance
Cici Hoffman :Solid info, appreciate the post. Talking to your rep is useless most of the time—better to figure things out here.
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SBV product targeting: lowering bids caused my ads to slide from core keywords to generic “accessories” terms. Is there a bid threshold?
2025-04-17 16:39
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Amazon PPC Ads & Management
Cici Hoffman :I think your hypothesis is correct — there is a bid threshold. Here’s why:
In Amazon’s ad auction, your ad rank = quality score × bid. If you lower yo...
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How to Use Keyword Pluralization & Misspellings to Cut CPCs and Break Through Traffic Plateaus
2025-03-20 17:14
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Amazon PPC Ads & Management
Cici Hoffman :When singular and plural of the same core term have wildly different CVR—say 20% vs. 5%—how do you adjust exact match targeting?**
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Does Amazon Really Have "High-Quality" and "Low-Quality" Traffic? My Test Data Says No
2025-01-15 17:04
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Amazon Listing SEO
Cici Hoffman :I think it's less about "quality" and more about Amazon possibly feeding us "filler traffic." Sometimes it feels like they're trying to burn through b...
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