Claire A. Goodman
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Amazon 2025 Promo Fee Update: Cost Breakdown + Actionable Solutions
2025-06-05 16:59
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Amazon Profit Optimization
Amazon’s new promo fees are live—and let’s be real, Coupons and Lightning Deals got a total overhaul. If you haven’t checked Seller Central yet, do it...
SBV product targeting: lowering bids caused my ads to slide from core keywords to generic “accessories” terms. Is there a bid threshold?
2025-04-17 16:39
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Amazon PPC Ads & Management
I’ve been running an SBV (Sponsored Brands Video) campaign targeting two competitor ASINs in auto parts. Over the last 8 months, I noticed a pattern t...