Cody Williams-Wells
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Amazon PPC Ads & Management
Cody Williams-Wells :Got a question—what do you do when you’re selling high-ticket, standard stuff with 4.4 stars but still can’t get impressions even at suggested bids? F...
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SC to VC — sales dropped, ads underperform, pricing out of control. How do you actually drive growth on Vendor Central?
2025-02-28 17:41
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Amazon PPC Ads & Management
Cody Williams-Wells :I've been on VC for 3 years. The single biggest driver of growth for us has been external traffic. The A10 algorithm rewards you for bringing customer...
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Amazon PPC Ads & Management
Cody Williams-Wells :This is exactly what new sellers need. So many people just throw money at PPC without understanding the “why” behind exposure share and CTR. Saved thi...
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Competitor indexed 1000+ keywords in 2 months but converts worse than me. What am I missing?
2024-12-26 17:27
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Amazon PPC Ads & Management
Cody Williams-Wells :Quick technical note: Sif's data shows terms that entered the top 3 pages in the last 30 days. That means a term can be indexed one week, fall off the...
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Red Sea product — 15% conversion, low price, but organic rank won’t budge. How do I break out of this trap?
2024-11-27 19:02
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Amazon Listing SEO
Cody Williams-Wells :One thing nobody mentioned: external traffic is now a ranking signal. In 2026, driving traffic from social media or influencer collaborations can impa...
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