Desmond Hawkins
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Amazon Listing Optimization
Desmond Hawkins :Your real issue is product quality. If bad reviews are inevitable, no amount of merging will create sustainable profit. Use the seed link as a bridge,...
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Unpopular Opinion: Why I Stopped Using Rule-Based Bidding on New Listings (Target ROAS Strategy)
2025-11-01 20:11
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Amazon PPC Ads & Management
Desmond Hawkins :Hard agree — rule-based bidding is so overhyped. I’ve tried it on 3 new listings, and every time it’s the same: initial spend spike, then crickets. It...
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Premium product at 2.5x price won't sell – even after losing money on discounts. Where did I go wrong?
2025-09-12 19:54
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Amazon Profit Optimization
Desmond Hawkins :In standard categories, everyone claims "better quality." Customers don't easily believe it, especially at mid‑low price points. For standard products...
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Is Amazon PPC Broken for New Products Lately?
2025-04-15 16:02
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Amazon PPC Ads & Management
Desmond Hawkins :1. New product priority #1: Get sales fast.
2. One manual broad match group. Max 3 keywords. Start around 65% of suggested bids for similar items in...
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