Emily Simon-Tyson
Taking it slow, one step at a time.
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How Did This 2-Month-Old Outdoor String Light Listing Hit 2,000+ Monthly Sales With Barely Any Ad Spend?
2025-08-20 16:27
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Amazon Listing SEO
Emily Simon-Tyson :What I’m seeing here is a layered structure:
- High review density in short bursts
- Price anchor then drop
- Stacked Deal cadence
- Prime Exc...
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100 SKUs, 200 campaigns, 50%+ ad sales, ACOS 40%+, bleeding cash – how do I cut spend without tanking sales?
2025-07-15 18:19
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Amazon PPC Ads & Management
Emily Simon-Tyson :First, clean up the damn mess. Weekly optimization – no excuse. Pause anything with high spend and zero orders in 30 days. Move budget to high-conv ex...
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Traffic vs Conversion — I think we're asking the wrong question
2025-04-17 17:38
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Amazon PPC Ads & Management
Emily Simon-Tyson :This is a great framework. The only thing I'd add: don't forget about AOV (Average Order Value).
Revenue = Traffic × Conversion Rate × AOV. If you can...
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Amazon PPC Ads & Management
Emily Simon-Tyson :Thanks for sharing this. Not sure I totally agree on the ad objective though. For me, the primary goal is always clicks. Sure, you need impressions to...
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Amazon Listing SEO
Emily Simon-Tyson :Algorithm first, customers second. You need traffic to even get sales.
Traffic comes from ranking and ads. Ranking comes from Amazon understanding you...
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