Enzo Peterson-Becker
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Amazon Listing Optimization
Enzo Peterson-Becker :Simple and true. Ads are just the delivery system. They can put the product right in front of someone’s face, but they can’t force them to want it. Th...
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Amazon PPC Ads & Management
Enzo Peterson-Becker :Dude that conversion rate is killer. Boss is probably just throwing money at it without understanding the platform. Just looking at one number, sees T...
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I Lost Over $10,000 To Amazon Operational Mistakes. These Are The Lessons I Walked Away With.
2025-08-18 16:59
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Amazon Listing Optimization
Enzo Peterson-Becker :1. **Watching competitor pacing.** I live in Sif and Keepa.
* **Sif for ads:** What keywords and match types were they pounding at launch? What...
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How to Rank Top 10 & Hit ACOS Under 25% in 45 Days on Amazon
2025-06-11 16:16
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Amazon PPC Ads & Management
Enzo Peterson-Becker :Let me break down how I see this:
Start with your target conversion rate.
Set incremental order goals, then use your real ad conversion to calculate h...
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I Know Exact Match Inside Out… But I Was Lost on Broad & Phrase Until I Used This Framework
2025-02-24 17:46
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Amazon PPC Ads & Management
Enzo Peterson-Becker :Here’s my approach: broad/phrase are basically just volume plays to find new keywords. You manage them with two moves—filter and control.
Step one: p...
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