Farrah-Ethan Bailey
Casual seller and observer.
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Amazon PPC Ads & Management
Farrah-Ethan Bailey :Thanks for the write-up. Two quick ones: 1) If there’s no impressions, do you bump the placement multiplier or just raise the base bid? 2) Is it worth...
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SC to VC — sales dropped, ads underperform, pricing out of control. How do you actually drive growth on Vendor Central?
2025-02-28 17:41
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Amazon PPC Ads & Management
Farrah-Ethan Bailey :One more thing about ads: VC gives you access to Amazon Retail Analytics (ARA) data. It's less granular than SC's Brand Analytics, but you can still s...
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Amazon PPC Ads & Management
Farrah-Ethan Bailey :Curious about your take on VCPM for mature listings. I tried it last month and my ACoS spiked, but my organic rank did go up. Is it worth the short-te...
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Competitor indexed 1000+ keywords in 2 months but converts worse than me. What am I missing?
2024-12-26 17:27
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Amazon PPC Ads & Management
Farrah-Ethan Bailey :I'm going to say something unpopular: **Stop caring about how many search terms your competitors are indexed for.**
Here's why: Amazon's 2025-2026 alg...
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Red Sea product — 15% conversion, low price, but organic rank won’t budge. How do I break out of this trap?
2024-11-27 19:02
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Amazon Listing SEO
Farrah-Ethan Bailey :Your ad order share (60%+) is dangerously high. In 2026 research, if PPC represents 70%+ of sales on terms you used to own organically, you have a ran...
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