Jade Harris
Amazon | handling pricing strategy & margins | with hands-on seller operations experience
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Amazon Organic Growth
Jade Harris :I’ve had decent results with SD ads, but not for direct sales. I run low-budget VCPM campaigns just for impressions. It’s cheap and supports retargeti...
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I've launched 70+ products on Amazon. This one mental shift cut my launch CPC by 38%.
2025-12-12 17:54
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Amazon PPC Ads & Management
Jade Harris :Makes sense that high CTR and CVR come from relevance. But based on that, seems like you'd only wanna run exact match on a new product. No broad, no a...
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New FBM product — bidding way above suggested but still getting zero impressions. Is FBM + higher price hopeless?
2025-09-29 16:45
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Amazon PPC Ads & Management
Jade Harris :This is a classic "FBM vs FBA" issue. If almost all top competitors are FBA and you're FBM with a higher price, ask yourself: why would a customer buy...
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Amazon Policy & Compliance
Jade Harris :The worst ones are the hijackers sending completely wrong items. Customers get mad, leave 1-star reviews, and Amazon doesn't care. Your listing dies t...
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My Manual Exact PPC Went from Bad to Zero After a 700% Bid Adjustment – What Happened?
2025-02-15 17:54
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Amazon PPC Ads & Management
Jade Harris :Hey, so about that "low base bid + high ROS percentage" strategy you mentioned—yeah, in theory it should push your ads to the Rest of Search. But you ...
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