John Montgomery
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How I Used SPV + AMC to Boost ROAS by 40% (Real Data, 8-Year Seller)
2026-01-22 17:22
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Amazon PPC Ads & Management
John Montgomery :“This hit home — I wasted $300 on a professional video team for SPV, only to find my iPhone videos performed better. The 5-video rule is real — I star...
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Amazon PPC Ads & Management
John Montgomery :Math-wise: $50 price, 20 clicks/order, $1 CPC = $20 CPA. That’s 40% of your sale.
You’re not going to make that work unless your conversion is way hig...
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New product sales tanked after 2 months – competitors launched 5–6 variations, ads now spend but don’t convert
2025-09-15 17:23
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Amazon PPC Ads & Management
John Montgomery :Your situation sucks, but it’s not over. Focus on what you can control:
Make your better specs impossible to miss at a glance.
Use coupons and tempora...
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Is Amazon PPC Broken for New Products Lately?
2025-04-15 16:02
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Amazon PPC Ads & Management
John Montgomery :You're right, Amazon's ad game has definitely changed. New product ad weight is noticeably lower, suggested bids are lagging, the old "auto + exact + ...
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