Katherine Durham
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Small budget launch: How to reverse-engineer keyword budgets, forecast organic sales, and estimate break-even?
2025-07-25 16:32
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Amazon PPC Ads & Management
Katherine Durham :Break-even ACoS = (contribution margin ÷ selling price) × 100 — that’s your hard ceiling.
Healthy TACoS for established listings: 10–18% in competitiv...
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Climate Pledge Friendly badge — does it actually help with sales? And is it worth the cost?
2025-05-15 16:51
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Amazon Profit Optimization
Katherine Durham :Heads up on Compact by Design: the efficiency targets are no joke. I spent months and a decent chunk of change re-engineering my packaging to hit the ...
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Seasonal Products: How do top sellers keep rank YEAR-ROUND so they dominate next season?
2025-02-15 20:44
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Amazon Listing SEO
Katherine Durham :One underrated hack: **seasonal keyword cycling**.
2–3 months before season, update bullets/backend with seasonal terms — “summer essential”, “holiday...
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New Product Launch – Which off-Amazon channels give consistent, controllable orders? (No sketchy services, real experience only)
2024-11-13 17:51
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Amazon Organic Growth
Katherine Durham :Don't sleep on the Brand Referral Bonus. Amazon literally pays you back a percentage for driving external traffic — but you *must* use Amazon Attribut...
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Amazon Organic Growth
Katherine Durham :Those competitors chilling on page one with no ads? They likely have organic brand searches. Someone sees their product on Reddit, YouTube, or a blog,...
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