Laura W. Tate
Amazon, Store Ops, with long-term experience in seller operations
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The real ceiling of your product isn’t your ad skills — it’s your product. A framework for launch phases and keyword strategy.
2026-02-09 19:15
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Amazon Listing SEO
Laura W. Tate :Question about your validation phase — when you say “split out converting keywords into exact match campaigns,” do you pause the original broad campai...
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Need 2x sales growth for a winter product in peak season, 20% margin required – what’s your first move?
2025-11-01 17:03
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Amazon PPC Ads & Management
Laura W. Tate :Double revenue usually means moving the needle on your BSR and locking down those core organic spots. The ad game here is about spending just enough t...
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Moving from US to EU/UK – what are the actual pitfalls? (VAT, compliance, logistics)
2025-04-24 17:55
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Amazon Policy & Compliance
Laura W. Tate :VAT registration – don’t sleep on this
**Germany**
VAT takes 4–12 weeks to arrive. You **cannot** send FBA inventory into Germany without a valid VAT ...
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My Manual Exact PPC Went from Bad to Zero After a 700% Bid Adjustment – What Happened?
2025-02-15 17:54
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Amazon PPC Ads & Management
Laura W. Tate :You started at $0.60-$1.00 and most impressions were on product pages. That tells me your bids were only high enough to compete for the product page s...
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