Leslie-Chris Reynolds
Omnichannel e-commerce operator. handling pricing strategy & margins. Keeping a realistic view on store growth
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Amazon Policy & Compliance
Leslie-Chris Reynolds :Suddenly had a bunch of deals error out. Turns out Was Price and Typical Price are basically the same thing, at least according to my account manager....
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SBV product targeting: lowering bids caused my ads to slide from core keywords to generic “accessories” terms. Is there a bid threshold?
2025-04-17 16:39
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Amazon PPC Ads & Management
Leslie-Chris Reynolds :Another angle: it’s not just the bid — it’s **relevance**.
Your core keyword is highly relevant. At high bids, you win that auction. As you lower bids...
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Deep Dive: Amazon Promotion Fees Are Rising Across the Board in 2025—How Should We Adapt?
2025-03-21 17:41
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Amazon Profit Optimization
Leslie-Chris Reynolds :Honestly, this change is a massive win for anyone selling stuff under $24. Between this and the new Lightning Deal fees, it's clear they're handing th...
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Does Amazon Really Have "High-Quality" and "Low-Quality" Traffic? My Test Data Says No
2025-01-15 17:04
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Amazon Listing SEO
Leslie-Chris Reynolds :Looking at Amazon's core philosophy, it's all "customer obsession." Their whole flywheel model is built on customer experience. Being a data-driven re...
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Amazon PPC Ads & Management
Leslie-Chris Reynolds :Those $10 top sellers have already locked in supply chain barriers.
At $15–20, customers don’t feel enough difference — they buy on impulse, not value...
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