Rachel Fisher
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The real ceiling of your product isn’t your ad skills — it’s your product. A framework for launch phases and keyword strategy.
2026-02-09 19:15
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Amazon Listing SEO
Rachel Fisher :I appreciate the budget calculation example. Too many sellers just throw money at ads without knowing what they’re trying to achieve. Starting with a ...
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Mature listing – 60% ad sales, 18% TACoS. How do I lower ad dependency AND push rank?
2025-11-20 17:34
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Amazon Listing Optimization
Rachel Fisher :Your real issue is your head-term organic ranks are too low. That’s why you’re living on ads. You need to get those two main keywords to page 1 – midd...
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How I Run Amazon Video Ads on a Bootstrapped Budget (Consistently
2025-09-18 16:39
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Amazon PPC Ads & Management
Rachel Fisher :Story of my life with video ads. Kill it at the start, then they just fizzle out. It's definitely a content freshness issue. We just don't update our ...
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ACOS is high, ads have been running for 3–4 months with little progress. How should I restructure? (data included)
2025-09-03 16:37
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Amazon PPC Ads & Management
Rachel Fisher :You have price and rating advantages, but you’re not running ASIN targeting or display ads. Those can be good for picking up sales when your organic t...
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