Simon-Axel Macias
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Amazon PPC Ads & Management
Simon-Axel Macias :100% with you. Ads are just tools to pull in traffic. I go even deeper—same product theme goes in the same ad group, but each gets its own campaign. S...
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SC to VC — sales dropped, ads underperform, pricing out of control. How do you actually drive growth on Vendor Central?
2025-02-28 17:41
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Amazon PPC Ads & Management
Simon-Axel Macias :Here's the hard truth: VC isn't for everyone. If your brand doesn't have the margin cushion to absorb Amazon's wholesale pricing, co-op fees, and char...
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Amazon PPC Ads & Management
Simon-Axel Macias :Great breakdown! The defensive advertising point for mature listings hit home. I’ve been neglecting that and watching competitors nibble at my top spo...
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Looking for a complete white‑hat ad playbook for new products – campaign structure, budget, metrics, optimization
2024-12-02 17:49
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Amazon PPC Ads & Management
Simon-Axel Macias :Here's a week‑by‑week plan that works for many non‑standard products (assuming decent listing quality and early reviews via Vine).
**Week 1 – launch**...
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Red Sea product — 15% conversion, low price, but organic rank won’t budge. How do I break out of this trap?
2024-11-27 19:02
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Amazon Listing SEO
Simon-Axel Macias :Red sea, standard product, $30-40/day ad spend — honestly, you're underfunded. With those numbers, you can't expect to push head terms.
Here's the har...
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