Sophie Wells
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I Sold 880 Units of a Late-Arriving Christmas Ornament in 3 Weeks – Here’s My Exact Ad Playbook
2025-11-17 17:41
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Amazon PPC Ads & Management
Sophie Wells :Hey—when you're launching a seasonal product, do you start with gift keywords or the core product keywords? I’ve been trying both and all I’m getting ...
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New product hit with bad reviews (3.6 stars) – likely a major defect. 80 units in stock/inbound. How to cut losses and clear inventory?
2025-10-11 18:25
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Amazon Inventory Management
Sophie Wells :Your rating is too bad for ads to be profitable.
Better to increase discount percentage and lower ads than keep spending high ACOS.
Relisting is an op...
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Amazon Trend Research
Sophie Wells :I’ve seen new listings rank on page 1 organically with almost no ads or external traffic—95%+ natural. ABA can reveal this: if click share jumps from ...
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Stop Firefighting All Day: My Tested Daily/Weekly/Monthly Amazon Operations Checklist
2025-07-04 16:54
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Amazon Sales Operations
Sophie Wells :Dude, exactly. Product dev owns the first two, operations handles the rest. And ops getting swamped when they're *not* launching? C'mon. How many ASIN...
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