Sunny Johns
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Amazon PPC Ads & Management
Sunny Johns :This cleared up a lot. I used to just flip deal-hunting campaigns on and hope for the best. Now I actually get the “why” behind it. ACOS looks way bet...
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SC to VC — sales dropped, ads underperform, pricing out of control. How do you actually drive growth on Vendor Central?
2025-02-28 17:41
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Amazon PPC Ads & Management
Sunny Johns :Quick checklist if you're considering VC:
- Run your margin math: can you survive wholesale pricing + co-op fees + chargebacks?
- Check your cash flow...
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Amazon PPC Ads & Management
Sunny Johns :Can you elaborate on “change period” for optimization? I have a seasonal product (holiday decor) that’s underperforming right now — should I pause it ...
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Competitor indexed 1000+ keywords in 2 months but converts worse than me. What am I missing?
2024-12-26 17:27
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Amazon PPC Ads & Management
Sunny Johns :I did the "thousands of keywords" thing last year on a $40 product. Here's what happened:
Month 1: Indexed 1500+ terms. Felt like a genius. ACOS: 45%....
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Amazon Organic Growth
Sunny Johns :I’m in a similar electronics niche, so I feel this.
If your volume is still relatively small:
Start with free social — YouTube shorts, TikTok, Faceboo...
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