Zoe Hartman
Amazon | Listing SEO | with 3 years of experience
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100 SKUs, 200 campaigns, 50%+ ad sales, ACOS 40%+, bleeding cash – how do I cut spend without tanking sales?
2025-07-15 18:19
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Amazon PPC Ads & Management
Zoe Hartman :With so many SKUs, figure out which variations perform best: best ad conv, highest organic ratio. Label them “hero SKUs” vs “support SKUs” and only ad...
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Traffic vs Conversion — I think we're asking the wrong question
2025-04-17 17:38
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Amazon PPC Ads & Management
Zoe Hartman :The real "king" is the product itself.
I've seen sellers with incredible traffic strategies fail because the product had no demand. I've seen sellers ...
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Amazon PPC Ads & Management
Zoe Hartman :Question about lowering CPC on a keyword: If you duplicate campaigns for the same keyword with slightly different bids (like $0.05 or $0.10 difference...
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4 Operators Wrote ST For The Same Product, Which Method Got The Best Keyword Rankings?
2024-11-07 17:45
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Amazon Listing SEO
Zoe Hartman :Do you need to repeat relevant keywords in Search Terms? Nope.
What factors matter when filling out Search Terms?
1. Keyword relevance—higher match = ...
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Former BSR product now has almost zero organic traffic — 2,000+ units stuck. How do I revive it?
2024-09-02 16:36
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Amazon Listing Optimization
Zoe Hartman :For your 2,000 units: Don’t dump them all at once. Use them to fund the revival. Selling at a small loss is way better than paying long-term storage. ...
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