Hey everyone,
I’m stuck hard with a new product and hoping the community can help me figure out what’s going on.
Launch history:
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Started at $35.99
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Days 1–2: $40/day ad spend (auto + manual) → 2 sales/day; keywords on page 5
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Lowered price to $29.99 (ads unchanged):
Day 1: 2 sales
Day 2: 1 sale
Day 3: 3 sales
Day 4: 0 sales
Day 5: 1 sale
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Last night I dropped price all the way to $19.99, turned off auto ads (ACOS was over 100% on $20 budget)
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Now keywords are on middle of page 3…
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And I still only got 1 sale.
I already have over a dozen 5-star Vine reviews and listing images are fully optimized.
I’ve been busy so I haven’t dived deep into traffic and conversion data yet.
My usual strategy is: make nice images → price low to push ranking up → sales grow as rank improves.
That used to work consistently.
But now it makes no sense:
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Rank is better
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Price is way lower
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Sales are worse
My other listings do over $10k/day combined, so I know how to sell on Amazon — but this one has me completely lost.
Any idea what’s happening here?
What would you do to diagnose and fix this?
Answers (8)
You can’t optimize what you don’t measure.
Pull these reports today:
Once you know if the problem is low traffic or low conversion, the fix becomes obvious.
Until then, all price changes are just guessing.
Low clicks and low sales after a big price cut often mean low organic visibility + low ad relevance.
Buyers still can’t find you, even if you’re cheaper.
Focus on:
Once your conversion rate is healthy, Amazon will start sending more organic traffic.
Right now you’re in a bad loop: low conversion → low traffic → more price cuts → worse sustainability.
I don’t recommend chasing price wars.
You have a new product, so Amazon will give you some initial launch traffic.
Use that to get reviews and refine your ads.
If you’re not getting conversions even with Vine reviews:
Don’t be afraid to cut your losses if the data says the product isn’t viable.
Not every launch works, even for experienced sellers.
With 10+ Vine reviews and that price, your conversion should be much higher.
A few things to check:
If ads have spend but no sales:
Ads are only effective if your listing can convert the traffic they bring.
Fix the listing and keyword targeting first.
You’re launching without a real plan.
Price straight down to $19.99 is a last resort, not step one.
You should have set a higher list price first, then used a strong coupon to show a discount — that performs way better for conversions and doesn’t destroy your pricing architecture.
What worked before was a combination of luck, easier market, and better product timing — not the strategy itself.
Amazon doesn’t owe you traffic just because you lowered your price.
You have to earn it with better conversion and more relevant ads.