Benjamin M. Murphy
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Amazon PPC Ads & Management
Benjamin M. Murphy :For toys, the pre-holiday ramp is make-or-break. If you’re in a seasonal niche, November–December is when you’ll see the biggest returns. Before that,...
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Amazon PPC Ads & Management
Benjamin M. Murphy :If you want the #1 spot, you can't just stare at ACOS. You gotta watch TACoS and overall profit too.
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New product launched but barely selling — price cut from $35.99 to $19.99 and still only 1 sale a day
2025-07-01 16:57
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Amazon Listing SEO
Benjamin M. Murphy :You can’t optimize what you don’t measure.
Pull these reports today:
- Business Reports → sessions / page views / conversion rate
- Search Term Report...
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Hitting a Wall with My Ad Strategy – Need Your Advice!
2025-06-05 17:46
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Amazon PPC Ads & Management
Benjamin M. Murphy :Lots of ad strategies, don't get locked into one. I usually start Manual Exact. Get some traction/sales, then open Broad to expand reach. If profitabl...
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Red Sea product — 15% conversion, low price, but organic rank won’t budge. How do I break out of this trap?
2024-11-27 19:02
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Amazon Listing SEO
Benjamin M. Murphy :Your long-tail keywords are on page 2 — that's actually good news. It means you're close. Here's how to push them to page 1:
- Take your best-performi...
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