I have a listing with multiple variations. One ASIN (let’s call it A) normally sells at $224.99, with a prime exclusive price of $159.99 and a $30 coupon. I usually run lightning deals at $159.99 with the $30 coupon.

Two weeks ago, right before an LD, Amazon threw an error saying the net price after coupon must be at least $161.49. I didn’t adjust the coupon and still kept the exclusive discount active.

That night during the LD, the system still pulled $159.99 as the deal price, but I couldn’t activate the coupon. So I turned off all discounts and exclusive deals for ASIN A, set the price to $219.99, and created an $80 coupon instead.

Once the LD went live, the front-end showed $159.99 − $80 coupon, and Amazon locked in the deal price at $79.99. I was crushed.

Originally this wasn’t a big deal because ASIN A wasn’t my recommended ASIN for BD. But starting this week, it became the recommended ASIN.

I need help urgently:

  1. I signed up for a BD next week, and ASIN A is the required recommended ASIN. If I set very low stock for A so it sells out quickly, can the other SKUs still run the deal normally under the new rules?

  2. How can I raise the captured deal price? Amazon keeps pulling the lowest price from exclusive discount + coupon or deal + coupon. Is there any reliable fix?

  3. What’s the actual pattern Amazon uses to pull deal prices now? Most of the time it’s exclusive + coupon, but sometimes it’s different — no idea why.

Any advice would be a lifesaver.