Amazon PPC Ads & Management
Amazon PPC Ads & Management
0 Members
112 Posts
0 Active Today
New Product SP Campaign Only Shows on Product Pages – Should I Raise Bid or Use Placement Multipliers?
If your product has way less reviews than competitors, you can’t outbid them head-on.
Use long-tail keywords to get initial orders, improve your conve...
New product, no reviews, ads getting zero clicks — help me fix my ad structure (screenshots replaced with data)
I've launched a few products in the $50-80 range with zero reviews. Here's what worked for me:
1. **No core keywords for the first 2 weeks.** They're ...
Why 90% of New Amazon Sellers Fail (And It’s Not Poor Product Promotion)
You can lose so much momentum if you don't have a handle on your basics. If you're just guessing on inventory, you either run out and reset all your p...
I've launched 70+ products on Amazon. This one mental shift cut my launch CPC by 38%.
This was awesome. Really helped me organize my own messy thoughts on this. I do have one question though—do different ad types impact organic keyword ...
Tired of Wasted Amazon PPC Budget? This Broad‑to‑Exact Funnel Fixes It
Hey all, quick one for the group. How does this whole framework work with a product that has multiple variations (like different sizes/colors)? Do you...
How to Lock in Top Amazon Sponsored Products Ad Positions Without Wasting Budget
This thread on keyword locking for ads is packed with. Bottom line: pick your top 1-3 core head terms, don't be scared to spend, bid 20-30% over the t...
How to Adapt Your Amazon PPC Strategy for the COSMO Algorithm: Stop Buying Keywords, Start Buying User Intent
Here’s how I’m breaking this down for myself:
- Keywords are still your entry ticket—they help the system figure out what you are.
- COSMO is about in...
My Amazon Listing is #1-2, TACOS 7.3%, but Boss is Unhappy & Wants Cuts—Help!
Honestly, that TACoS would be considered pretty reasonable at my company. We usually aim for under 10%. For your biggest money keyword, maybe try shav...
Core keywords stuck at positions 11–13 — should I keep pushing or switch to long-tail? (with data)
One more thing: once you get to positions 1–3, don’t expect to just turn off ads and stay there. Competitors will fight back. The seller you saw who t...
Need 2x sales growth for a winter product in peak season, 20% margin required – what’s your first move?
So the ask: double sales, 20% margin. Translation: grow but control spend. Basically everyone's goal. How do you do it? Depends on a few things: categ...
How I Run Amazon Video Ads on a Bootstrapped Budget (Consistently
We've been running video ads for a while. Almost always, performance dips after a while. Switch up the creative, and it perks back up. It's all about ...
The Ultimate SPV + Rufus Playbook for 2026: How to Get Smarter Traffic and Higher Conversion
Does Amazon actually have SPV? Isn’t it just SBV? Where can I put video in SP campaigns?
I’d love to hear from sellers with different experiences — or...
My Exact Amazon New Launch Ads Framework – No Fluff, Repeatable Steps (From 0 to Consistent Orders)
Ads are just a tool. You can’t fix a low-conversion listing with ad structure.
But your framework is perfect for:
- Teaching Amazon your product
- Col...
Why your new Amazon launch isn’t moving — The real relationship between traffic, ads, and core keywords (Ads 2.0 Ep.01)
Hard truth:
Launching with high CPC on big keywords is suicide without reviews, external traffic, or pricing strategy.
But what’s even more dangerous ...
[Help] Off-season relaunch after stockout – CPC up 30%, ads won't scale, BD wrecked CTR. Shared reviews but no weight transfer.`
One more thing: variant A’s “organic rank” after 1.5 months OOS is not real weight – it’s liquidation‑tier traffic. That’s why B doesn’t inherit anyth...
I Sold 880 Units of a Late-Arriving Christmas Ornament in 3 Weeks – Here’s My Exact Ad Playbook
With seasonal stuff, never over-invent. Seriously, be stingy with your restock. Better to run out than sit on a pile of dead inventory after the wave ...
Load More