Alexa Carlson
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Amazon PPC Ads & Management
Alexa Carlson :For small sellers, your bankroll dictates your short-term goals. With how cutthroat Amazon is now, you gotta be smart. Learn the "suburbs-to-city" pla...
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Low‑ticket product (€14) with 10% conversion, but ACOS is killing me. CPC €1.1. Should I bid higher or change strategy?
2025-09-23 17:23
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Amazon PPC Ads & Management
Alexa Carlson :Low ticket + high CPC is just a tough math problem.
Two real paths:
- Lose money short-term to push rank and organic traffic, then cut ads later. Need...
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Premium product at 2.5x price won't sell – even after losing money on discounts. Where did I go wrong?
2025-09-12 19:54
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Amazon Profit Optimization
Alexa Carlson :Alright, let me break down your three problems – image order, traffic/conversion, low impressions.
Image order: You say you have edit rights but can't...
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Amazon forced a LOSS LEADER price on my branded product — all because Walmart copied my listing
2025-08-06 16:25
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Amazon Policy & Compliance
Alexa Carlson :I’ve been stuck in this loop for 3 months.
Support fixes it, Buy Box comes back.
3–5 days later, bot re-crawls bad data and kills it again.
I have 6 c...
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Why do product page ads convert so badly? And how to control ad placement (Top of Search, Rest of Search, Product Pages)
2025-04-11 16:03
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Amazon PPC Ads & Management
Alexa Carlson :Most of us lean hard on SP ads, tbh.
My biggest tip: download the Sponsored Products → Placement report and do a weekly or monthly pivot. You’ll see e...
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