Allison Z. Mitchell
Amazon | PPC Ads | working in e-commerce full time for years
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How to Master Amazon Sponsored Products (SP) Ads: A Complete Step-by-Step Guide for New & Growing Sellers
2025-10-16 16:32
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Amazon PPC Ads & Management
Allison Z. Mitchell :As a new seller doing light wholesale with 60 listings, I’m looking for scalable advertising strategies that don’t require excessive daily management.
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Control Your Ad Position & CPC: No Guesswork, Just Results
2025-09-12 16:26
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Amazon PPC Ads & Management
Allison Z. Mitchell :Quick question for the group on manual campaigns for a new ASIN: What's your go-to strategy for what goes in Broad vs what you lock down in Exact?
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New product launched but barely selling — price cut from $35.99 to $19.99 and still only 1 sale a day
2025-07-01 16:57
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Amazon Listing SEO
Allison Z. Mitchell :This is a super common story lately.
Amazon is more competitive, ad costs keep rising, and new sellers keep flooding in.
A “set it and forget it” laun...
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Amazon PPC Ads & Management
Allison Z. Mitchell :If you can't cheat with reviews, product quality's gotta be on point. If it's solid, request reviews naturally from organic orders.
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Apparel PPC: stuck between exact match high CPC vs broad match low conversion. What actually works for seasonal clothing?
2024-10-10 17:32
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Amazon PPC Ads & Management
Allison Z. Mitchell :DO NOT use Strategy 2 long-term.
Ran this for kids' clothing — launches faster but **ad dependency stays permanent** and traffic gets too scattered...
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