Andrew J. Leach
Casual seller and observer.
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Amazon PPC Ads & Management
Andrew J. Leach :Non-commodity toys need more than just SP ads—trust me on this. A few things that’ve worked for me:
- SBV (video ads) converts way better than you’d t...
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Amazon PPC Ads & Management
Andrew J. Leach :Dealing with a boss who knows nothing about ops is exhausting. Dude wants the #1 spot AND all the profit. Your conversion rate is god-tier. If he's st...
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New product launched but barely selling — price cut from $35.99 to $19.99 and still only 1 sale a day
2025-07-01 16:57
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Amazon Listing SEO
Andrew J. Leach :I don’t recommend chasing price wars.
You have a new product, so Amazon will give you some initial launch traffic.
Use that to get reviews and refine ...
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How operators should choose products – a systematic framework (copy, differentiate, data‑driven)
2025-05-16 17:43
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Amazon Product Research
Andrew J. Leach :I've tried to combine product development and operations myself. A few lessons:
- First, shift your mindset from data to product. If you stay in "ope...
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Amazon Ads Strategy: 2 Methods to Lower ACOS and Boost Sales
2024-10-28 17:41
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Amazon PPC Ads & Management
Andrew J. Leach :New listings with low organic weight just aren’t ready for wide-reaching ad strategies. For most categories, you’re better off starting with tightly t...
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