Audrey D. McKay
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Amazon PPC Ads & Management
Audrey D. McKay :I think the core issue is you’re jumping straight to exact match for broad terms like “toys for 3 year old boys” right off the bat. That’s gonna be ex...
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Amazon PPC Ads & Management
Audrey D. McKay :CPC that high for a $20 something product? Damn. Sounds like your boss is salty about profit but sees your conversion rate and thinks, "Oh, that's all...
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New product launched but barely selling — price cut from $35.99 to $19.99 and still only 1 sale a day
2025-07-01 16:57
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Amazon Listing SEO
Audrey D. McKay :You’re launching without a real plan.
Price straight down to $19.99 is a last resort, not step one.
You should have set a higher list price first, the...
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Amazon PPC Ads & Management
Audrey D. McKay :Been there.
1. Drop price—Vine reviewers pay a fee too, it's not completely free.
2. Polish your images and copy. Had a product stall on Vine with...
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Apparel PPC: stuck between exact match high CPC vs broad match low conversion. What actually works for seasonal clothing?
2024-10-10 17:32
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Amazon PPC Ads & Management
Audrey D. McKay :For apparel with many variations:
Stick to one main color.
**S/M sizes outsell others 2x+**, so only advertise those.
Let ad performance pick...
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