Carla Sutton
Amazon | handling returns & after-sales service | building cross-border business year by year
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From cold start to steady state – my full 2025 recap (launch, Prime Day, slow season)
2025-12-29 17:16
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Amazon PPC Ads & Management
Carla Sutton :Additional tip from community member ChuNing99 (real comment, slightly edited)
Great recap. A few tactical adds from my side:
Cold start: review data ...
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Am I relying too much on ads and suppressing organic growth? High ad conversion & budget, but core keywords stuck on page 1 middle.
2025-10-29 17:49
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Amazon PPC Ads & Management
Carla Sutton :You’ve basically described the classic “ad-caged listing” problem.
Your high ad conversion tells Amazon your product performs well *with ads*.
Your lo...
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Premium product at 2.5x price won't sell – even after losing money on discounts. Where did I go wrong?
2025-09-12 19:54
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Amazon Profit Optimization
Carla Sutton :Look, here's the thing – price cuts don't matter if nobody sees your product. You need traffic first.
Instead of direct price cuts, use Prime Exclusiv...
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"Frequently returned item" badge on seasonal product – how long does it take to disappear after return rate drops?
2025-04-13 16:37
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Amazon Policy & Compliance
Carla Sutton :If you're stuck, consider merging the ASIN with a new, healthy ASIN (same product). Some sellers have successfully removed the badge this way, but be ...
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