Ivy A. Sosa
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Amazon PPC Ads & Management
Ivy A. Sosa :Really clearly laid out. 100% agree—every move you make with the budget needs a "why" behind it.
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I Boosted My Ad ROAS by 37% With Product Targeting – These Tactics & Mistakes Are All From My Own Wallet
2025-04-24 16:05
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Amazon PPC Ads & Management
Ivy A. Sosa :I use ASIN targeting a lot too, but one thing that drives me nuts is how inconsistent the ad positions are.
I never really know where the “main” slot ...
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New clothing listing: Product page ad impressions are massive, but CTR is basically zero — even after raising bids 50%. Any tips?
2025-02-15 19:12
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Amazon Listing Optimization
Ivy A. Sosa :I’ve been there — my first clothing launch had the exact same issue! Your data sample is too small — one day of impressions means nothing. Wait 7-14 d...
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4 Operators Wrote ST For The Same Product, Which Method Got The Best Keyword Rankings?
2024-11-07 17:45
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Amazon Listing SEO
Ivy A. Sosa :I feel like Search Terms weight is pretty minimal. I used to obsess over the perfect formula. Now? Sometimes I just dump the title in there. Sometimes...
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Amazon Listing SEO
Ivy A. Sosa :Ranked: Price first, reviews second, images third, video fourth, copy fifth. So maybe stop sweating the fifth-place thing so much.
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